Welcome to my blog!

Hi! I'm Jelle. Online Marketer and the owner of SociJel. I regularly write blogs about Marketing, Media and Creativity. I do this so that I can practice my writing, learn more about Marketing, and to teach you something! A win-win-win situation, right?

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Is traditional media really dead?

, 18-January-2022

Have you ever called a media platform “dead?” Well, some Marketers, Strategists and Thought leaders have! And with ‘dead’ they refer to the decreasing popularity of platforms like Linear TV, Radio and Organic Social Media. As result, it’s less interesting for Marketers and Advertisers to spend time and money on these platforms… …But are ‘dead’ […]

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I hate New Year’s Resolutions and here’s why:

, 4-January-2022

I hate January 1st, because it’s the day to start working on New Year’s Resolutions. And trust me: I’ve failed most of them. And maybe you have, too. Even though many of us strive to do better every year, most of us fail our New Year’s Resolutions every time. In fact, there is a day […]

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8 useful ways to optimize your Twitter timeline

, 21-December-2021

Twitter is a great platform. You can meet, learn from, and have fun with many amazing people. If you’re a Twitter newbie, you might be hesitant or sceptical about Twitter. Don’t worry, I had this feeling too when I started back in 2020. But if you follow the right people, curate your timeline and use […]

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6 ways to make your job hunt more sustainable

, 20-December-2021

I spy with my little eye and it looks like a nerve-wracking and gut-wrenching activity -“The job hunt?” Bingo! The job hunt is stressful. It’s an insecure period where you’re competing with other job seekers and where you’ll likely face a couple of rejections down the road.  Now, I can’t make the job hunt easy […]

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Twitter’s Thanksgiving Extravaganza

, 26-November-2021

Last Thursday, the United States celebrated Thanksgiving. It’s a day of giving thanks and to come together with family and friends. And obviously, Thanksgiving allows brands to unleash their creative selves and create holiday-themed Tweets. Let’s take a look at some of my favourite brand Tweets. Sharing thankfulness One of the Thanksgiving traditons is to […]

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Reddit is an underrated Marketing Research platform

, 25-November-2021

Reddit is such an underrated social media platform. Many think that Reddit is a place for memes and arguments. But it’s more than that. Reddit is a great place for market research. If you’re trying to solve a problem, you can find your solution on Reddit. If you want to know how your customers talk […]

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Don’t be a rip-off Wendy’s. Carefully identify your own brand

, 16-November-2021

Building and maintaining an online brand that truly defines you as a company or person is important. Last week, Daily Harvest showed us why. They tried to go the Wendy’s way, and they went the wrong way. The Brand Beef Plant-based meal delivery service Daily Harvest went savage last week and started beefs with brands […]

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Create for your lurkers, they are your biggest fans.

, 8-November-2021

90% of your social media followers are lurkers: They don’t create, share or engage with content. They lurk. Lurkers consume. Just 10% of all internet users create or share content. So if you’re a creator or engager yourself, consider yourself part of a creative minority. Creating content for lurkers might at times be demotivating. You […]

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We spend fortunes to escape home and reality and here’s why:

, 6-November-2021

Let’s face it. Our daily lives aren’t always fun. That’s why we escape reality by consuming fictional content (books, movies) or escape our homes by traveling abroad. Or why not both? Anyone fancy spending $800,- to spend a night at an Avengers apartment?  Be the Sex and the City main character or travel to the […]

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Facebook’s crash has taught us Marketers important lessons

, 5-October-2021

Online Panic! Last Monday, Facebook, Instagram, WhatsApp and many other platforms crashed! We weren’t able to chat with our friends, post Reels on Instagram and — well — use Facebook for nearly 10 hours! It was an unusually severe and complicated crash, but luckily things turned back to normal. However, Facebook’s downtime has taught us […]

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