Welcome to my blog!

Hi! I'm Jelle. Online Marketer and the owner of SociJel. I regularly write blogs about Marketing, Media and Creativity. I do this so that I can practice my writing, learn more about Marketing, and to teach you something! A win-win-win situation, right?

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Marketing and Media recap #3: Humour, Fear and Fall

, 24-September-2021

Happy Friday, Marketers! It’s time to unwind and enjoy your weekend. But before doing that, let’s look at what you’ve done this week. Let’s recap some interesting Marketing events that happened from Saturday September 17th to Friday September 24th! Communicating about the COVID-19 Vaccine The pandemic isn’t over yet. The COVID-19 infection rate is still […]

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It seems like brands are trying to tell us something

, 24-September-2021

It seems like brands are trying to tell us something. I’m not sure what…Can you tell me? Hmm…It might be…Fall! Summer is over, so it’s time for Halloween, falling Maple Leafs, Thanksgiving and Pumpkin Spice Latte! (Here’s why pumpkin spice latte is so popular, by the way). Special events come with brands celebrating these events […]

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How to figure out if your contributions on Social Media matter?

, 23-September-2021

How to figure out if our contributions on Social Media matter? Many people I know are struggling with their online persona on Social Media. They’re doubting their self-worth, unsure of whether their online contributions are useful to anybody. I’ve been experiencing this too. Yet, over the past year, I have been contributing on Linkedin and […]

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Marketing and Media recap #2: It’s cool to be chaotic

, 17-September-2021

Let’s just say that this week has been chaotic. But chaotic in a fun and successful way! Let’s see what kind of chaos has happened and why being chaotic can be a good thing. Let’s get right into the recap! This week (Saturday September 9 – Friday September 17): CHAOS!  BWAHAHAHAHAHA Last week, Nintendo tweeted out […]

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Why ‘weird’ brand partnerships work

, 17-September-2021

2021 gave us a lot of ‘weird’, unusual partnerships. We’ve seen cola brand Pepsi collaborate with marshmallow product Peeps. Fast-food chain McDonald’s partnered with K-Pop group BTS. And in September, Oreo and Pokémon have launched exclusive Pokemon cookies. Even though these brand partnerships keep getting more ‘bizarre,’ they do work! But why? And what are […]

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Create and publish content for yourself

, 17-September-2021

You might’ve noticed that I’ve been quite active on LinkedIn. I’ve been posting a lot on Twitter, too. But what’s the point of creating so much content? Isn’t it a waste of time when your content doesn’t take off on Social Media? Sometimes, yes. But I don’t create content with the purpose of getting likes […]

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Marketing influences our decisions more than we think

, 13-September-2021

Can you remember the last time you traveled, the last time you went to a restaurant or the last time you went to a cinema? Did you really make your choices on your own? Or were you secretly influenced? Maybe, Marketing influences our decisions more than we think — or at least: more than I […]

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Marketing & Media Recap #1: Blue’s Clues Nostalgia & Verified Lover Brands

, 10-September-2021

Hi fellow Marketers, it’s Friday! Time to finish your last tasks of the week and to start celebrating your weekend. Much has happened over the past week. Let’s highlight some interesting Marketing and Media developments with my weekly recap! This week (Saturday September 2 – Friday September 10): Twitter’s new Community function, Blue’s Clues nostalgia, […]

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Interns should be paid — There’s no other right answer.

, 8-September-2021

I keep on seeing these ‘Internships should be paid/unpaid” polls in my LinkedIn timeline. It’s blatant engagement bait and these post honestly tire me a little bit. There’s one correct answer: Interns should be compensated for their work. ‘Experience’ isn’t a compensation. Interns contribute to the functioning of a company. With the knowledge, experience and […]

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Why Marketers love Twitter

, 2-September-2021

As many of you know, I’ve become quite active on Twitter. There, I connect with hundreds of Marketers from across the world. Twitter is great, but what’s the value of using ‘this bird app’ for us Marketers? I’ve got some answers for you! Twitter Thread from Brianne’s #BrandJam This article is a more elaborate version […]

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