Let’s face it. Our daily lives aren’t always fun. That’s why we escape reality by consuming fictional content (books, movies) or escape our homes by traveling abroad. Or why not both? Anyone fancy spending $800,- to spend a night at an Avengers apartment? Be the Sex and the City main character or travel to the […]
Online Panic! Last Monday, Facebook, Instagram, WhatsApp and many other platforms crashed! We weren’t able to chat with our friends, post Reels on Instagram and — well — use Facebook for nearly 10 hours! It was an unusually severe and complicated crash, but luckily things turned back to normal. However, Facebook’s downtime has taught us […]
Nonprofit Marketing is difficult. If you are a Non-Profit Marketer, you know that your NPO has limited resources: little money, scarce time, little to zero equipment. So Nonprofit Marketers need to be flexible, inventive and creative: Find ways to create large impact with few tools. In this article, you’ll read creative ways to make the […]
Nonprofits, Marketers, make sure to login on Twitter tomorrow. This Tuesday September 28 (6PM ET), Christina Garnett (link to Twitter profile) hosts a free Nonprofit Marketing brainstorm session on Twitter Spaces. Nonprofits are encouraged to bring their marketing questions and problems. Marketers are encouraged to bring their ideas, creativity and knowledge to answer these questions […]
Happy Friday, Marketers! It’s time to unwind and enjoy your weekend. But before doing that, let’s look at what you’ve done this week. Let’s recap some interesting Marketing events that happened from Saturday September 17th to Friday September 24th! Communicating about the COVID-19 Vaccine The pandemic isn’t over yet. The COVID-19 infection rate is still […]
It seems like brands are trying to tell us something. I’m not sure what…Can you tell me? Hmm…It might be…Fall! Summer is over, so it’s time for Halloween, falling Maple Leafs, Thanksgiving and Pumpkin Spice Latte! (Here’s why pumpkin spice latte is so popular, by the way). Special events come with brands celebrating these events […]
How to figure out if our contributions on Social Media matter? Many people I know are struggling with their online persona on Social Media. They’re doubting their self-worth, unsure of whether their online contributions are useful to anybody. I’ve been experiencing this too. Yet, over the past year, I have been contributing on Linkedin and […]
Let’s just say that this week has been chaotic. But chaotic in a fun and successful way! Let’s see what kind of chaos has happened and why being chaotic can be a good thing. Let’s get right into the recap! This week (Saturday September 9 – Friday September 17): CHAOS! BWAHAHAHAHAHA Last week, Nintendo tweeted out […]
2021 gave us a lot of ‘weird’, unusual partnerships. We’ve seen cola brand Pepsi collaborate with marshmallow product Peeps. Fast-food chain McDonald’s partnered with K-Pop group BTS. And in September, Oreo and Pokémon have launched exclusive Pokemon cookies. Even though these brand partnerships keep getting more ‘bizarre,’ they do work! But why? And what are […]
You might’ve noticed that I’ve been quite active on LinkedIn. I’ve been posting a lot on Twitter, too. But what’s the point of creating so much content? Isn’t it a waste of time when your content doesn’t take off on Social Media? Sometimes, yes. But I don’t create content with the purpose of getting likes […]
