Do you want to hear two interesting examples about Cialdini’s Rule of Reciprocity, or do you want to talk about pizza and pub quizzes? Well, in this blog I’ll talk about both. It’s a weird story, but I’m going to explain how Cialdini’s rule got me a pizza and how it got my aunt and […]
If you’re creating content: Good for you. You’re among the top 1% of internet users that add value to the online library called the internet. If you’re editing or updating content: Good for you. You’re part of the top 9% of internet users that distribute value. If you’re lurking: Good for you. You belong to […]
Content Marketers are great at delivering creative content at a rapid pace. Yet, our creativity is often limited by procrastination, imposter syndrome and, most importantly, our nagging perfectionism. In our process of creating content, we are picky about word choices, spelling mistakes and sentence structures as we search for the perfect way to convey our […]
You’re not growing your business if you’re not being consistent, Marketing experts always say. Consistency is important. But we often wrongly define consistency as frequency. The concepts of consistency and frequency look alike, but they are not the same. But let me first underline the importance of frequency in Social Media Marketing. Without posting frequently […]
Everytime I run out of ideas. I don’t worry. I know creativity ruts and writers blocks are part of the process. I’m not forcing myself into getting a new idea. It’s not like I won’t stop until I get a good idea. I just stop. Everytime I’m out of ideas. I shut off my computer. […]
Writing isn’t just putting down words on paper. It is one of the most underestimated forms of persuasive communication. Yet the art of writing for persuasion seems to be an uncovered good. We don’t know how to write down clear, simple and persuasive sentences because High School and College haven’t taught us so. Junior Marketers, […]
Online Marketing and content creation require creativity. But even the most creative minds occasionally experience a creativity rut. If you find yourself unproductive, you can try to force yourself into creativity. But sometimes the best ideas arise during the most unexpected moments. I like the concept of shower thoughts. These are unusual thoughts or feelings […]
Last Sunday was a great Sunday for all sport lovers: There were tons of ads being aired, the Weeknd had a halftime show in Tampa, and – oh – the Tampa Bay Buccaneers destroyed the Kansas City Chiefs in a 31-9 win. But everyone knows Marketers look at the Super Bowl from another perspective. So […]
This Sunday, it’s time for 55th edition of the Super Bowl. And we all know what that means – Sports culture, pop culture and – most importantly – Super Bowl ads! With nearly 100 million people watching the Super Bowl, the event is lucrative for big brands, who spend millions of dollars on creating […]
Social media news! This week, Instagram has officially released its newest addition: IG Reels. The feature is now implemented in Instagram’s mobile app and it is believed to be concurring with TikTok? The functions of IG Reels: What IG Reels offers? Well, essentially the same what is offered by TikTok. You create a short video, […]
