Hi! I'm Jelle. Online Marketer and the owner of SociJel. I regularly write blogs about Marketing, Media and Creativity. I do this so that I can practice my writing, learn more about Marketing, and to teach you something! A win-win-win situation, right?
There is one thing I love and one thing I hate about being an Online Marketer: Love: Scrolling through Social Media for the entire day is part of my job. Hate: I get distracted while scrolling through Social Media for the entire day. We’re online 24/7, which means it is very likely that we get […]
“Sales is better than Marketing. Apple is better than Microsoft. Twitter is better than LinkedIn. Paid Marketing is better than Content Marketing.” All these black-and-white, back-and-forth discussions popped up on my Twitter timeline over the past months. Social Media is interesting… It’s a free place where we can participate in meaningful online discussions. We can […]
Last week I got myself the book “The Artist’s Way” by Julia Cameron. I bought it because I felt fairly unproductive and because many people recommended me that book. I thought: “Let’s spend a couple of bucks and see what the fuss is about.” And while reading the first pages of that book, I immediately […]
Do you want to hear two interesting examples about Cialdini’s Rule of Reciprocity, or do you want to talk about pizza and pub quizzes? Well, in this blog I’ll talk about both. It’s a weird story, but I’m going to explain how Cialdini’s rule got me a pizza and how it got my aunt and […]
If you’re creating content: Good for you. You’re among the top 1% of internet users that add value to the online library called the internet. If you’re editing or updating content: Good for you. You’re part of the top 9% of internet users that distribute value. If you’re lurking: Good for you. You belong to […]
Content Marketers are great at delivering creative content at a rapid pace. Yet, our creativity is often limited by procrastination, imposter syndrome and, most importantly, our nagging perfectionism. In our process of creating content, we are picky about word choices, spelling mistakes and sentence structures as we search for the perfect way to convey our […]
You’re not growing your business if you’re not being consistent, Marketing experts always say. Consistency is important. But we often wrongly define consistency as frequency. The concepts of consistency and frequency look alike, but they are not the same. But let me first underline the importance of frequency in Social Media Marketing. Without posting frequently […]
Everytime I run out of ideas. I don’t worry. I know creativity ruts and writers blocks are part of the process. I’m not forcing myself into getting a new idea. It’s not like I won’t stop until I get a good idea. I just stop. Everytime I’m out of ideas. I shut off my computer. […]
Writing isn’t just putting down words on paper. It is one of the most underestimated forms of persuasive communication. Yet the art of writing for persuasion seems to be an uncovered good. We don’t know how to write down clear, simple and persuasive sentences because High School and College haven’t taught us so. Junior Marketers, […]
Online Marketing and content creation require creativity. But even the most creative minds occasionally experience a creativity rut. If you find yourself unproductive, you can try to force yourself into creativity. But sometimes the best ideas arise during the most unexpected moments. I like the concept of shower thoughts. These are unusual thoughts or feelings […]
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