Blogs by Jelle Postma

Rest or get sick

, 11-August-2022

Friends know me as an energetic person, who never can take any rest. Recently, I’ve been told to rest more. Not by my friends or family (sometimes, I’m a bad listener), but by my own body. Four weeks ago, I got COVID-19. It took me a week to recover from it. The week that followed, […]

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Please don’t forget: quality over quantity — a thread

, 5-August-2022

Twitter threads, we love them and we hate them. They are a great way to convey valuable insights in a short and structured way. Some threads really have helped me gain knowledge and advance in my career. Yet somehow, I get tired of threads popping up on my timeline — And I’m sure some of […]

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We need to change the way we hold online discussons

, 15-June-2022

I’ve been thinking about leaving Twitter, the app I’ve loved since 2020. In the past 1.5 years, the #MarketingTwitter Community has brought me so much wisdom, advice, positivity and motivation. But as of late, each time I open the app, I see pointless arguments appear on my timeline. Maybe it’s just me. Maybe it’s time […]

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Content Marketing: Treat writing like a boxing workout class.

, 14-May-2022

The company I work for offers free boxing classes every week. Even though I hate going to the gym, boxing sounded interesting. So I gave it a shot and I like it. Since then, you’ll see me reading, writing or boxing during my free evenings.  Recently, I had a weird shower thought: boxing classes and […]

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Creating Content: Stop worrying about results, just enjoy the game

, 9-May-2022

Here’s a note to self: Start enjoying your own content first before worrying about results. Today felt like an irrelevant day. I didn’t feel too productive and I’m still trying to find myself in a new city. I didn’t have a lot of social contact this day, either. Oh well, at least the sun was […]

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5 thoughts that will change your view on writing a shitty draft

, 12-April-2022

Two months into my new job, I remember how difficult writing content is. You need to build experience and courage — especially when you write about a product you haven’t written about before. After 2 months, I have about 30 drafts stored on my laptop. I could have initiated and finished more pieces of marketing […]

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What Reddit’s fun but chaotic r/place teaches us about online communities

, 5-April-2022

What happens when you give millions of people one white sheet to draw on? Chaos happens — But it’s coordinated chaos. In April, Reddit launched the second edition of r/place, a large community-led project. Millions of Redditors transformed a white canvas into a chaotic but colourful piece of art. As I’m writing this piece, the […]

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What Marketers can learn from an Olympic speed skater

, 10-February-2022

While watching the Winter Olympics, I’m baffled by how skilled and talented athletes are. Their accomplishments seem 10 times more special compared to mine. Recently, I realize that Olympic athletes and non-athletes look alike: We all have goals in mind, we all make efforts to achieve them, and many of us get caught up in […]

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Is traditional media really dead?

, 18-January-2022

Have you ever called a media platform “dead?” Well, some Marketers, Strategists and Thought leaders have! And with ‘dead’ they refer to the decreasing popularity of platforms like Linear TV, Radio and Organic Social Media. As result, it’s less interesting for Marketers and Advertisers to spend time and money on these platforms… …But are ‘dead’ […]

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I hate New Year’s Resolutions and here’s why:

, 4-January-2022

I hate January 1st, because it’s the day to start working on New Year’s Resolutions. And trust me: I’ve failed most of them. And maybe you have, too. Even though many of us strive to do better every year, most of us fail our New Year’s Resolutions every time. In fact, there is a day […]

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