Blogs by Jelle Postma

Navigating a chaotic good 2022

, 28-November-2022

My life is chaotic. Always has been. 2022 was chaotic good for me, but still chaotic. I’ve done, learned and experienced so many things this year. Sometimes, it’s difficult for me to keep track of what happened. As a result, I frequently got overwhelmed, and I forgot to reflect on all the positive things that […]

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“Champion? Not Champion?” Marketing lessons from #JapanGP 2022.

, 9-October-2022

This weekend, Max Verstappen won the Formula 1 World Championship, after finishing first in a rainy Suzuka. But the way he was crowned champion was a weird and confusing one. “Champion, not champion?” In the end, Verstappen indeed won the championship. But what a confusing end to a championship battle it was. Marketers can learn […]

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Imagine what 20 minutes of reading a day could bring you.

, 9-October-2022

We all know that reading helps us improve our knowledge and vocabulary. In a newspaper article on literacy, someone even suggests that children who read 20 minutes a day get in touch with 2 million words a year. Imagine by how much you could improve by just reading 20 minutes a day. For my current […]

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5 travel lessons that are relevant for Marketing (and life)

, 3-October-2022

In September 2022, I traveled through Europe. Solo. By train. It was an adventure, it was scary at times. But it was totally worth it. Reflecting on the journey, I have learned 5 traveling lessons that might be relevant to our everyday lives as marketers. About my travel trip This September, I travelled more than […]

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Rest or get sick

, 11-August-2022

Friends know me as an energetic person, who never can take any rest. Recently, I’ve been told to rest more. Not by my friends or family (sometimes, I’m a bad listener), but by my own body. Four weeks ago, I got COVID-19. It took me a week to recover from it. The week that followed, […]

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Please don’t forget: quality over quantity — a thread

, 5-August-2022

Twitter threads, we love them and we hate them. They are a great way to convey valuable insights in a short and structured way. Some threads really have helped me gain knowledge and advance in my career. Yet somehow, I get tired of threads popping up on my timeline — And I’m sure some of […]

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We need to change the way we hold online discussons

, 15-June-2022

I’ve been thinking about leaving Twitter, the app I’ve loved since 2020. In the past 1.5 years, the #MarketingTwitter Community has brought me so much wisdom, advice, positivity and motivation. But as of late, each time I open the app, I see pointless arguments appear on my timeline. Maybe it’s just me. Maybe it’s time […]

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Content Marketing: Treat writing like a boxing workout class.

, 14-May-2022

The company I work for offers free boxing classes every week. Even though I hate going to the gym, boxing sounded interesting. So I gave it a shot and I like it. Since then, you’ll see me reading, writing or boxing during my free evenings.  Recently, I had a weird shower thought: boxing classes and […]

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Creating Content: Stop worrying about results, just enjoy the game

, 9-May-2022

Here’s a note to self: Start enjoying your own content first before worrying about results. Today felt like an irrelevant day. I didn’t feel too productive and I’m still trying to find myself in a new city. I didn’t have a lot of social contact this day, either. Oh well, at least the sun was […]

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5 thoughts that will change your view on writing a shitty draft

, 12-April-2022

Two months into my new job, I remember how difficult writing content is. You need to build experience and courage — especially when you write about a product you haven’t written about before. After 2 months, I have about 30 drafts stored on my laptop. I could have initiated and finished more pieces of marketing […]

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