Hey I’m Jelle Postma, a 23 year old Marketer from the Netherlands with a passion for traveling, media and creativity. I’m currently looking for a Junior Marketing role (preferably Content Marketing, Social Media Marketing or Community Management). I’m open to relocating.
On this page, you’ll find projects I’ve done in the past. If you have any questions, feel free to reach out to me on:
CEO – SociJel Marketing en Communicatie (2017-now)
I own SociJel Marketing & Communicatie, a small freelance Marketing company. As Freelancer, I help other Freelancers and small companies improve their Marketing. My tasks include, but are not limited to:
Hosting 1-on-1 brainstorming and Marketing Advice sessions
Creating Marketing Strategies and Calendars for entrepreneurs
Performing Audits and Analytics on Social Media Profiles
Creating and editing blogs, SEO-pages social media copy, website pages, advertisements, visuals, photos and videos.
I started freelancing because I wanted to put my Marketing knowledge into practice while studying at the Erasmus University. 5 years later, I’ve seen many clients grow their brand, get more experienced in Marketing themselves, and bring in more customers as result of the campaigns we launched.
Scroll down to Freelance Projects to see what I’ve done in the past
Marketing and Communications Intern – Jarige Job Foundation (January 2018-May 2018)
The Jarige Job Foundation (Stichting Jarige Job), is a Dutch Nonprofit Organization, that creates and ships birthday packages to Dutch children whose parents cannot afford to give them a decent birthday. As a Marketing Intern, I was responsible for:
Creating and publishing content on Social Media, and interacting with our audiences.
Coming up with new content ideas and creative concepts to increase brand publicity
Hosting company outings hosted at our location
Packing and shipping promotional material to stakeholders
Creating, editing photos and videos of our products, events and mascot.
Presenting at events
Assisting the logistic manager (creating, editing and updating Excel sheets)
During the COVID-19 pandemic, I worked remotely for Liquor Zaar. Liquor Zaar is a Dubai-based company, and is the owner of O.J. Beer and Recoverite. As a Marketing Assistant, I was responsible for the Social Media, SEO and Content for both brands.
For O.J. Beer, I:
Built a Social Media Calendar document from scratch, identifying the topics, needs, channels and posts
Wrote monthy analytic reports that highlight Social Media growth, website traffic, SEO rankings, and customer conversations
In collaboration with the Designer, I created content for Facebook, Linkedin, Instagram, Twitter and TikTok.
Wrote multiple blogs, of which a few blogs currently rank on the first page for a couple of keywords
Realized significant follower growth on Instagram and Twitter
Contacted and sent beer packages to influencers, who would promote O.J. Beer on their Social Media or on YouTube. This would bring in likes and followers for our profile
Here are some blogs I wrote. These blogs were written with the intent to rank high on SEO. We also shared some of these blogs on our Social Media Pages.
Brought in new clients by publishing testimonials, organizing actions and creating advertisements.
Took product pictures for website, social media and ads
Designed flyers and banners
TonTuin (June 2021)
TonTuin is a water sustainability project set up by WaterLeider. WaterLeider recycles used water barrels and transforms them into rain barrels. Waterleider hosts events that drive awareness to the uses and benefits of the TonTuin rain barrels. I was asked to attend two events, and I created two videos for the brand. I was responsible for the script, the recording, and editing of the video.
The videos could be published on Social Media and on Youtube
The videos were shared by TonTuin and their stakeholders
The videos drove more attendees to future events.
HostWebis (November 2021-now)
Freelance project. Collaborating with another Marketer and a Graphic Designer to create valuable social media content for HostWebis, a server provider.
Doing audience research and research IT-related topics to make sure that the content is relevant and written in the right tone-of-voice
Creating content that delivers value and drives audience to the website of HostWebis
Social Media Manager at Sports Club KCC (2014)
KCC is a Dutch local korfball club located in Capelle aan den IJssel. In 2014, I joined the Social Media team. Since then, I’ve been managing all Social Media Channels, creating social media content and advertisements, and shooting pictures and recording videos. With the content I create, the sports organization is able to maintain relationships with existing members and attract new members.
Grown the Twitter account to 1900+ followers, the Facebook account to 977 followers, and 770+ Instagram followers
Created advertisements that drove people to our events
Set up livestreams of sports matches
Live-Tweeted during sports games
Done multiple photography and videography projects, creating content that can be used for Marketing purposes.
This video I made and edited is used to promote the next sports event and to promote the companies who sponsor our team.
A short University Project. We had to create a Social Media channel and a video to promote a cause. We decided to promote the city of Rotterdam and all the dance styles it has to offer.
I was responsible for:
The social Media copy and visuals
The recording and editing of the video
The project brought us 60 likes on Facebook.
Stichting Jarige Job (2018-now)
After leaving the Jarige Job Foundation as intern, I’m still create content for the NPO. I find it important to support a good cause, and that’s why I spend a couple of days every year on shooting pictures and recording videos during their big events.
The ‘Inpakmarathon’ is a 24-hour event where hundreds of people travel to Rotterdam to pack birthday boxes. Jarige Job can use the photos and videos to promote future events, to promote their brand identity and to drive likes and engagement to their YouTube and Social Media channels.
My Personal Brand
In 2021, I’ve focused on building my personal brand on my website and on social media. I wanted to use this year to learn more about Marketing, Copywriting and SEO, connect with experienced Marketers, and to build my own personal portfolio.
What I’ve done:
Sharing Tweets, Threads, and articles on Marketing, Branding and Creativity.
Give a more personal appearance to my website
Started sharing content on LinkedIn
Creating 59 blogs on www.socijel.com
Started my own newsletter
What I’ve gained
1500+ followers on Twitter
A valuable network of Marketers who help each other out and whom I learn from.
25 Newsletter Subscribers since November 2021, an average open rate of 55.1% and an average click rate of 20.0%
4.335 website views in 2021 (129% increase compared to 2020).
1957 unique website visitors (556% increase compared to 2020)
267 organic google clicks in 2021, compared to 15 from September 10 2020 to January 9 2021.
Freelance clients and several job interviews
What I’ve learned
The Hows and Whys of Community Building and Engaging
How to write clear and succinct copy
How to optimize my Content Marketing strategy
How to repurpose content to the fullest
More insights into Marketing, Creativity, Copywriting, SEO and Branding
Check out a detailed overview of why and how I built a personal brand and how it has helped me, by clicking on the button below
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